Apple will almost certainly tell us that the next iPhone is faster, smarter and better than before.
Fair enough. But what do I actually want from the iPhone 18?
Here are seven things on my wishlist.
1. Better battery life
Not 30 minutes more. Give us an iPhone that comfortably survives a very heavy day without looking for a charger.
2. Faster charging
Android phones have been embarrassing the iPhone here for years. It's time to catch up.
3. A useful AI assistant
I don't need AI just because AI is fashionable. I want an assistant that understands context, connects information and genuinely saves me time.
4. More storage as standard
Apps, photos and videos aren't getting smaller. Neither should the base storage remain unnecessarily restrictive.
5. Better zoom
The camera is already excellent. Now make long-distance photography significantly better, especially without requiring the most expensive model.
6. Something genuinely new
Not another button moved somewhere else. Give us one feature that makes existing iPhone owners think, I actually want that.
7. Keep it simple
This might be the most important one.
Don't add technology simply because competitors have it. Make the features useful, reliable and easy to understand.
The iPhone doesn't need to become more complicated.
It just needs to become better.
And when the iPhone 18 finally arrives, I'll probably have one question:
Wait... does this actually make sense?
